SaaS Free Trial Conversion Rate Optimization Resource Guide

If you’re like a typical SaaS provider, a substantial amount of your sales are online which means your SaaS Free Trial Conversion Rates are directly correlated with revenue. A poor performing Free Trial means you have lower revenue than you should… and that’s a problem.

I put together this list of my best resources to help you improve your SaaS Free Trial Conversion Rates and grow your business.

Let’s Optimize your SaaS Free Trial Conversion Rates

For immediate consultation and advice on all things SaaS, schedule at least a 15-minute meeting with me via Clarity. If you feel a more involved engagement is required for me to help you, email me with the specifics of your situation (as much detail as you’re comfortable giving) and we’ll setup a meeting to work through the particulars.

– Lincoln

About Lincoln Murphy

If you need help growing your SaaS, request at least a 15-minute call with me via Clarity. My role of Customer Success Evangelist at Gainsight has me super-busy, so I'm not taking on any new long-term consulting clients right now. Clarity is it for now. Be sure to join my mailing list - I send cool stuff to the list all the time - or circle me on Google+, connect LinkedIn or follow me on Twitter.


  1. Dude this is an awesome resource. I have to start reading and implementing for SweetProcess.

  2. Nice post. I dove into the topic of automated free trial nurturing techniques in the following blog post and thought it might dovetail nicely with your theories:


  1. […] including a video on Credit Cards and Free Trials – so here's the link to that resource guide:…Best of luck out there!- LincolnThis answer .Please specify the necessary improvements. Edit […]

  2. […] on Free Trial Optimization – specifically for SaaS & Web Apps in my Free Trial Resource Guide:…I hope you find it helpful.This answer .Please specify the necessary improvements. Edit Link […]

  3. […] Free Trial Conversion Rate: A Guide for SaaS & Web App Companies" that you can see here:…But the bottom line is, you should engineer a process that takes the prospect from the marketing […]

  4. […] strongly correlated with revenue and well-worth optimizing, as Lincoln Murphy pointed out in his SaaS Free Trial Conversion Rate Optimization Resource Guide. But while his list of 40 articles on Free Trial Best Practices is comprehensive, it may also be a […]

  5. […] In many cases, freemium pricing has been shown to kill growth, especially early on in your company’s growth (not always of course). However, don’t be afraid to offer a short free trial. […]

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