1. […] Key to Free Trial Success? Switch from Reactive to Proactive […]

  2. […] Trying to decide on Free Trial length? First, stop associating its length with your sales cycle, and start focusing on how long it would realistically take someone to evaluate your product/service. To find that out, ask customers about their product evaluation process, then A/B test two trial lengths until you have it down to a science. Keep in mind that the goal of SaaS Free Trial length is to get the prospect to sign-up (it’s what you do after the sign-up that determines whether prospects convert). Oh, and always offer a way to “Buy Now.” […]

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