1. Hi Lincoln,

    Let me add a European perspective to this post. People in Europe feel the same about US companies pricing their products in USD as US residents would feel if our CRM pricing was in GBP – they don’t really play in this territory. This is especially true in the Eurozone, when anything other than euros shrieks “foreign”. In spades for Japan. In Australia, Singapore and New Zealand you can (mostly) get away with USD, as long as you only sell to small companies.

    So you need to choose the major currencies that your customers are in, which for us are GBP, EUR, USD, CAD, AUD and ZAR. And then make sure all your price lists, emails and billing work properly, including of course collecting those currencies on credit and debit cards.

    Only offering pricing in your local currency just places another barrier on customer acquisition.


    John Paterson

    • Hi,
      My question is that, as you have been saying that the pricing of a Saas based app in a country like India might be much cheaper than in the US (when you do a currency conversion). So what if a user subscribes to the product in India and then use it in the U.S? Technically saying you can geo locate the IP of the user and figure out where he is logging in from. Is there any other way to figure that out?

  2. This is very interesting. Reef is a new SaaS for delegating control of Twitter (and more social media) accounts, currently at pre-launch. This was the only article I could find about worldwide venture currently suggestions.

    In theory, I need to come up with suitable pricing structures for every major currency but it’s not practical.

    Let’s say I focus on Euro, Sterling and Dollar. What countries would that have the most negative impact on?


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