As a Customer Success professional looking to stay relevant in your field and be the best at what you do, one emerging tool that you need to be aware of – and start using – is ChatGPT.
ChatGTP is a powerful AI program that has the potential to revolutionize the way you work, but to make the most of it and other similar tools, you’ll need a new skill: Prompt Engineering.
Don’t worry if you’ve never heard of prompt engineering before – it’s simply the practice of crafting clear and effective prompts to guide ChatGPT towards producing the outputs you need.
ChatGPT in Customer Success
And with the right prompts, ChatGPT can help you perform a range of essential tasks, from crafting super-engaging emails to performing NRR calculations to customer health score assessments, and so much more.
So if you’re ready to take your Customer Success game to the next level, it’s time to learn about prompt engineering and start exploring the potential of ChatGPT.
With this powerful combination of tools at your fingertips, there’s no limit to what you can achieve in your role.
Customer Engagement at Scale
As a CSM or Enablement professional, you know the value of ensuring your customers are engaged and successful.
But with so many customers to manage, or so many customer segments to tailor content for, it can be challenging to simply do the bare minimum, let alone do what’s necessary to adequately prepare for meetings, personalize communications, or to spend time brainstorming potential objections a customer may have.
This is where AI tools like ChatGPT come in.
They have the power to assist you in ways that you might have never thought possible.
But to unlock the full potential of these tools, you need to master the art of Prompt Engineering.
Prompt Engineering is the Key
With a well-crafted prompt, you can quickly extract useful insights that would be impossible to get from traditional data analysis methods, to better understand new customers in ways that would traditionally have taken far too long to do consistently, etc.
And while this is great for generating a great knowledge base article or developing a compelling email subject line, the power of ChatGPT in Customer Success is far greater than that.
The insights you gain from ChatGPT can have a real impact on your customer relationships and, in turn, Customer Success KPIs like NRR and ARR.
But not all prompts are created equal.
Just like how some AI-generated images are stunningly beautiful, while others are grotesque, the quality of your prompts will determine the quality of the insights you get.
Garbage In, Garbage Out
That’s why you need to learn the art of Prompt Engineering. With this skill, you can create prompts that extract insights that are not just visually pleasing, but are also actionable and can help you better serve your customers.
And the best part? With ChatGPT, you don’t need to be a data scientist to get the insights you need. You just need to be able to create well-crafted prompts.
We created our Prompt Engineering for Customer Success course for this reason. But it doesn’t matter how you learn this skill – our course or on your own through trial and error – just do it.
Evolving Customer Success Job Market
As a CSM or Enablement professional, you know that the landscape of your job is constantly changing.
You need to stay ahead of the curve to keep up with your competition and provide the best service to your customers.
And learning Prompt Engineering is one of the best ways to do that.
So, if you want to stay ahead of the curve and ensure your future in the field, start learning Prompt Engineering today. The benefits are clear, and the potential to transform the way you work is limitless.
Why Prompt Engineering Matters for CS Pros
If you need a little more motivation, here are 5 reasons why Prompt Engineering is essential for the modern CSM or Enablement professional:
- Without Prompt Engineering, you’re missing out on valuable insights that can help you better engage your customers and be the best CS pro you can be. Period.
- Companies that over-hired during the pandemic are “right-sizing” by laying-off underperforming employees; Prompt Engineering will make you far more efficient and effective in your role, meaning in a performance-based environment, you’ll be seen as more valuable.
- While AI tools have been around for a while, they’ve exploded in popularity thanks to ChatGPT. The massive hype will die down, but these tools are here to stay, so learning Prompt Engineering is a valuable skill that you will use for the foreseeable future.
- When a Head of CS has to choose between a CSM or Enablement Pro that understands Prompt Engineering and one that doesn’t, all things being equal, the one that understands Prompt Engineering is going to get the job.
- Your prompt library will be an asset you can carry with you and use to stand-out from the crowd; in much the same way designers have a portfolio to show off their work.
So, what are you waiting for? Start learning Prompt Engineering today and unlock the full potential of AI tools like ChatGPT. Your boss and customers will thank you, and so will your future self.
About Lincoln Murphy