1. […] Given that only 25% users of free users convert on average, the trick is carry out constant free trial optimization. […]

  2. […] Offering Free Trials automatically increases conversions, right? Um, no. Not all Free Trials are created equal. To see if your Free Trial is increasing conversions, you’ll have to A/B test it against not having a Free Trial. Try something as simple as “Buy Now” versus “Try Now.” From there, the challenge is to design your Free Trial around proving your product/service’s ROI to the prospect (rather than wait for them to do something vague like “see how much it helps their business.”) […]

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