1. Andrea Wildt says:

    Brilliant Lincoln, could not agree more with you.


  1. […] Conversion Rate Optimization has become in the last five years more and more important. Though, the average conversion rate in e-commerce is 2%, while in the software industry is 3%. […]

  2. […] Think a 5% conversion rate is okay? Think again. The argument that low conversion rates are normal is total bupkis, a load of hooey. What it really means is that A) Your sales process or product is driving away customers., or B) You’re marketing to the wrong people. If you make a 25% conversion rate your goal, then you’re shooting for average – and who wants to be average? […]

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