1. […] and this means you have to stretch beyond what is probably comfortable and get past the “software” and “user” mentality that you probably […]

  2. […] You can’t optimize what you don’t measure, so make sure every decision in your Free Trial process is metrics-driven. Only measure metrics that are actionable, and be sure to identify things most customers did during the Free Trial that ultimately lead to sales. Hint: Number of Free Trial users (i.e. those who have only created an account but haven’t engaged with it) is a vanity metric. […]

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