Comments

  1. Lincoln,

    I understand what you say, but with all due respect you are very wrong.

    1. The data you collect from most free trails is fake, so not useable.
    2. You want to stop wasting your time, use video and free demo to actually show clients what your software is like and why it fit’s there needs, or not – works much better.
    3. Most vendors offer cancel anytime – where is the risk.

    If I’m asked by a prospect to spend time and effort, then I want to be sure I’m not wasting my time. Any business is a partnership, not us and the clients. I value my partners (clients), but I want them to value us too. If they don’t, they are better off somewhere else.

    Love most of your post, but this one I disagree with.

    VB, Stefan

    • Wow. Well, all I can say is that if most of the data you collect from your trial is fake and not usable and if you’re wasting so much time working with “prospects” that aren’t really prospects.. then you’re doing it wrong.

      Not everybody likes what I have to say, and I welcome that, but I always challenge people to make sure they’re disagreeing with me because I’m wrong and NOT because they’re trying to convince themselves that they’re right.

      My concern is that you’re attracting the wrong audience, have a less-than-optimized trial process, and end up wasting time and that’s made you resentful of the process, your prospects, etc…. It seems you’re blaming everything and everyone else and failing to fault the one thing you actually control; your own actions.

      I’m sorry you disagree with me… not because you disagree with me but because I think your reason for disagreeing with me is more of a mindset issue than anything else.

      I do wish you the best of luck, Stefan.

      • It is funny, but I spoke to someone today about my comment on your website and predicted your response as it is above.

        What makes you think I’m failing? What I’m saying is if I took your advice I’d be failing!

        • Ha! You guys got me. But you know what? You’re 100% right… you would fail if you took my advice, especially since you believe that my advice is wrong. Thanks for playing.

  2. Hello Lincoln,

    I am about to launch an SAAS very soon and was doing my research about free trials when I stumbled across your article.

    What would you say about not offering a free trial at all, instead giving them a “100% 30 day satisfaction guarantee” in which case they can claim a refund if they don’t like the product or don’t want to use it.

    Do you this a better option from a conversion standpoint rather than offering a free trial?

    P.S (my pricing is just about $25)

Trackbacks

  1. […] Shorter Free Trial Length: Causation vs Correlation […]

  2. […] as for the 7-day trial, again, I think it may be too short. I don’t know, that’s your job to figure […]

  3. […] This post on Sixteen Ventures mentions how shortening a 30-day free trial to 14 days proved to be a profitable choice for a SaaS company. Depending on your particular niche, the results may vary. As you can see below, for Crazy Egg, a 14-day free trial is the sweet spot. […]

  4. […] process, then A/B test two trial lengths until you have it down to a science. Keep in mind that the goal of SaaS Free Trial length is to get the prospect to sign-up (it’s what you do after the sign-up that determines whether […]

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