SaaS & Web App Vendors: These are 15 Questions About Your Free Trials That You Should Be Able to Easily Answer
- What are you doing to engage customers BEFORE they sign-up for your Free Trial?
- How many of your Free Trial sign-ups become active users?
- What are you doing to increase the number of active users of your Free Trial?
- What is your current conversion rate from Free Trial user to paid?
- What is your current conversion rate from active Free Trial user to paid?
- What are you doing to increase the number of active users of your Free Trial to paid customers?
- What’s the average time from Free Trial sign-up to paying customer?
- What is the percentage of sign-ups that bypass the free trial and go right to paid?
- What are you doing to increase the Average Selling Price (ASP) at which Free Trial users convert to paid customers?
- What if you don’t know the answers to these questions and don’t take action soon?
- What If You Don’t Make Any Changes to your Free Trials?
- Will your Free Trial results be the same or worse than they are right now?
- Will your Free Trial results be better than they are right now?
- What if you increased the number of actives who convert to paid customers?
- What if you increased the amount of money many of those who convert to customers pay you every month?
Too many SaaS & Web App vendors – very possibly you – don’t know or don’t have readily available the answers to these questions. But that’s not a good thing!
About Lincoln Murphy
