Can You Answer These 15 Questions About Your Free Trial?

SaaS & Web App Vendors: These are 15 Questions About Your Free Trials That You Should Be Able to Easily Answer

  1. What are you doing to engage customers BEFORE they sign-up for your Free Trial?
  2. How many of your Free Trial sign-ups become active users?
  3. What are you doing to increase the number of active users of your Free Trial?
  4. What is your current conversion rate from Free Trial user to paid?
  5. What is your current conversion rate from active Free Trial user to paid?
  6. What are you doing to increase the number of active users of your Free Trial to paid customers?
  7. What’s the average time from Free Trial sign-up to paying customer?
  8. What is the percentage of sign-ups that bypass the free trial and go right to paid?
  9. What are you doing to increase the Average Selling Price (ASP) at which Free Trial users convert to paid customers?
  10. What if you don’t know the answers to these questions and don’t take action soon?
  11. What If You Don’t Make Any Changes to your Free Trials?
  12. Will your Free Trial results be the same or worse than they are right now?
  13. Will your Free Trial results be better than they are right now?
  14. What if you increased the number of actives who convert to paid customers?
  15. What if you increased the amount of money many of those who convert to customers pay you every month?

Too many SaaS & Web App vendors – very possibly you – don’t know or don’t have readily available the answers to these questions. But that’s not a good thing!

About Lincoln Murphy

I am a Customer Success-driven Growth Consultant. I wrote the Customer Success book which you can buy at Amazon. If you need help growing your SaaS, request at least a 15-minute call with me via Clarity. Be sure to join my mailing list - I send awesome stuff to the list every week or so. Also, connect with me on LinkedIn or follow me on Twitter.

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  1. […] vendors report free trial conversion rates to sales of less than 25 percent. Murphy has written an interesting post about fifteen things that vendors should remember during the trial period to ensure a higher […]

  2. […] vendors report free trial conversion rates to sales of less than 25 percent. Murphy has written an interesting post about fifteen things that vendors should remember during the trial period to ensure a higher […]

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