Let Me Help You With Your SaaS & Web App Marketing

Free Trial Dominator Membership – 3 Months for ONLY $297

The Free Trial Dominator is designed to help you transform your underperforming  SaaS, Web App, and Software Free Trial into an efficient, customer-producing, self-service conversion machine!

Now you can get a 3-month membership in the Free Trial Dominator for ONLY $297 when you join today.

That’s a Paypal link, by the way, but you only need a valid Credit Card to make it work.

And when you join the Free Trial Dominator, you’ll get access to all of this:

  • Core Free Trial Dominator modules
    – Rethinking the ‘Free Trial’
    – Attention Phase
    – Engagement Phase
    – Investment Phase
    – Conversion Phase
  • Free Trial Resources and Tools
  • My Super Ninja Free Trial Tactics
  • Pricing Page Success Formula videos (the full 5-hour series that was priced at $397 by itself!)
  • Master Class on Beta Testing & Pricing (60-minutes / $97 value)
  • Complete Group Coaching Call Archive
  • Private, Members-Only Discussion List where we talk about all-things SaaS & Web App Marketing

PLUS… you’ll get to join us for our Weekly Group Coaching Calls – every Wednesday @ Noon Eastern

Don’t wait… Join the Free Trial Dominator program today and get 3 months access for ONLY $297!

Get Started for FREE!

  • Free Videos & Reports: Join my mailing list and I’ll send you 15 – 20 different things that will absolutely change the way you look at Pricing, Freemium, Free Trials, AdWords, and more! ==>

SaaS & Web App Marketing Products & Programs

My products are  a great way to get my expertise in Marketing, Pricing, Freemium, and Free Trials that 100’s of SaaS & Web App vendors around the world have benefitted from… at a fraction of the cost of working with me directly.

  • Pricing Page Success Formula ($397) – These videos are – in my humble opinion – the most complete and actionable videos on applying Value Pricing to your SaaS or Web App anywhere! I’ve had SaaS vendors report 400% Increase in Conversions almost INSTANTLY after watching these videos.
  • Beta Testing & Pricing: Master Class ($97) – So… is it a good idea to publish prices during your ‘beta testing’ phase? The answer is ‘maybe’ and ‘carefully’. These videos will help you avoid the massive fiascos other SaaS & Web App vendors have had. You only get once chance to exit beta… don’t screw it up!
  • Free Trial Dominator ($2000) – A 10-Week Program that transforms the underperforming Free Trials of SaaS, Web App, and Software vendors into an efficient, customer-producing, self-service conversion machine. Fall 2011 is SOLD OUT. Email me if you’re interested in Winter 2012 (Starts in January).

SaaS & Web App Marketing Services

  • 60-Minute Strategy Session ($500): A 60-Minute session via Skype or GoToMeeting that includes pre-meeting email prep (send me context, your ideas, materials, etc.) and a screencast recording of the session for you to keep.
  • 30-Day Coaching Program ($2000): We meet 4-times per month and I help guide your decision-making, help you get from point ‘a’ to point ‘b’, etc. Now booking November & December 2011
  • Consulting (from $5000/Day): Good, ol’ fashioned onsite, down-and-dirty, strategic and tactical consulting. Email me if you’re interested.

In SaaS & Web Apps, Profitable Revenue comes from Value Pricing

One of the biggest mistakes SaaS vendors make, aside from thinking the only way to make money with SaaS is through subscriptions, is that they tightly-couple the pricing strategy to the underlying revenue model. This is in part due to the fact that in legacy software the revenue model and pricing strategy are both arbitrary (though hopefully market-driven) and exist in the sales or accounting departments, not in the product itself. In SaaS, this is not the case. Here are some relevant blog posts to help you understand the importance of Pricing and Revenue Modeling in SaaS:

  • The Shelfware Perception in SaaS is a Pricing Failure
  • As SaaS Evolves, So Will SaaS Pricing
  • 5 Pricing Mistakes to Avoid for SaaS or Web Apps
  • If Our Prices Are Wrong, We’ll Just Change Them Later
  • Is Your Pricing Page a Momentum Killer?

Pricing Page Design

A well-designed pricing page can help you:

  • Align Your Pricing with Your Value Proposition
  • Increase Sales & Grow Recurring Revenue
  • Lower Your Customer Acquisition Cost (CAC)
  • Increase Customer Lifetime Value (CLV)
  • Streamline Customer Acquisition
  • And Much More…

Pricing Strategy & Freemium

Pricing is part of marketing which is part of your overall business strategy. It should not be something that you take lightly or just some arbitrary numbers thrown on a “pricing page.” Pricing should reflect your market position (or what you want that to be). All of your marketing should push your value proposition and when it comes time to make the purchase, the price should be aligned with that value-prop.

The Reality of Freemium in SaaS

We can help you with pricing if you are:

  • Adopting the “Freemium Model”
  • Looking for x% gross margins
  • Trying to get your investment in product development back in x Years
  • Basing it on what your competitors have done
  • Trying to meet the financial projections  you gave investors
  • Going to market with the lowest price
  • Or finally… just pulling numbers out of the sky

If any of these are true, contact us today!

Revenue Modeling

The Seven Revenue Streams that make up the Revenue Model in SaaS must be built into the underlying application. Whether all seven will be leveraged at go-to-market, they must be considered early during the architecture phase. If this is not done, money will be left on the table and additional money will eventually be spent to re-architect the system to support these additional revenue streams.

Examples of Revenue Modeling:

  • Recurring Revenue generation
  • Customer-facing Pricing (Freemium, Bundling, etc.)
  • Distribution Strategies (Ecosystem, App Stores, channels, white label, etc.)
  • Back-end Revenue Streams (float, discounts, revenue share, etc.)
  • Advertising-based Models
SaaS is so much more than just a software product delivered over the web. SaaS vendors take on the burden of infrastructure costs and management, as well as governance, compliance, security, business continuity, etc. for their clients. The opportunity costs of that impressive burden is high. It is therefore critical that the SaaS vendor leverage every possible avenue for generating revenue that the unique SaaS Business Architecture makes possible.

By examining the market and the value-proposition of the product, we help determine where the SaaS product is lacking in its commercialization efforts and help determine where to monetize within the application, beyond the application, through channels, etc.

In a process we call Architecting for Revenue, we apply our proprietary SaaS Revenue Matrix to the technical architecture of the product to ensure all 7 Revenue Streams available to a SaaS vendor are fully exploited. It is critical to know this early in the product development life-cycle since the product must be built to support these commercialization methods.

Get the FREE 7 Revenue Streams guide when you Join My Mailing list!

Ready to get started? Call (972) 200-9317 or email me right now.