Some Quotes from Clients and Members
Guy Letts, CEO CustomerSure – “At CustomerSure we’ve really enjoyed working with Lincoln in the Free Trial Dominator program and we feel we’ve got tremendous value from the investment we’ve made. We’re confident that the outcome will benefit both our customers and our business. Lincoln not only brings experience and insight of the SaaS sector, but we found that he matched that with professionalism and hard work.
Lincoln is never afraid to challenge assumptions and to represent the customer’s perspective, but it’s always done constructively, and with a self-deprecating dose of humour.
We have no hesitation in recommending his work.”
Nick Friend, CEO Iconosites – “Lincoln, We just had a breakthrough yesterday I thought I’d mention since it came as a result of the advice from your Pricing Page Success Formula videos.
Our goal was to increase the signup page conversions. We noticed that approx. 50% of all visitors we’re reaching our signup page, but only 6% we’re actually signing up. We did what you said to do and guess what? The conversions went from 6% to 25% almost instantly… a 400% increase. And to put this in financial terms, we were spending around $20 per signup before. Now that just dropped to about $6 or a 70% decrease! That is huge huge huge!“
Mathew Myers, Director at Vision6 – “I have worked with Lincoln on 2 ventures now. One a pure start up and the other is a 10 year old SaaS company. On both occasions Lincoln has provided great insight into what to focus on and how to significantly improve our packaging, pricing and value propositions for our target markets. Highly recommended ’3 thumbs up!”
Ed Stapleton, Jr. President, Limo Profits – “Few people understand marketing, sales conversions and consumer psychology as well as Lincoln does. If your app, product or SaaS isn’t selling, don’t worry, you’re not an idiot–you probably just don’t understand what makes people tick…lucky for you though, Lincoln does.”
Daniel Barnett, CEO Work Etc. -”By implementing Lincoln’s Pricing Page recommendations, we were able to raise our prices by 300% without any negative impact on the rate of sign-ups!”
Duane Jackson, CEO KashFlow – “I was genuinely stunned by the amount and depth of useful feedback in Lincoln’s report, along with actionable pointers. I would have found it overwhelming but thankfully there was also a “Priority Guide” telling me what to deal with first. We have made significant changes to our Pricing Page and we’ve seen an instant improvement in conversions.”
Michael Cerda, CEO Threadbox (Acquired by Myspace in 2010) – We engaged Lincoln to help Threadbox maintain its Freemium Pricing strategy while accelerating Momentum and Growth because they are the leaders in this space. If you want to leverage the Freemium model, Lincoln is the guy that can show you how to do it.
Isaac Hall, CEO Recurly – Lincoln developed some very out of the box thinking about our pricing strategy which helped us identify new, underserved markets for our service. It also broke us away from the competition.
Luke Smothers, SageWorks – “I just found your site today and I feel a full week smarter. I’m going to totally revamp my free trial follow up over the weekend.”
Marko Petkovic, CEO Slidemotion – “My wife is looking at me strangely as I keep on reading Lincoln Murphy’s stuff on the beach instead of some novel or a book. So, another weekend on the beach with printed resources as you’ve given them below in your previous email 
)”
Richard Blackham, CEO Metaconomy – We reset our mindset around pricing after a Quick Start session with Lincoln. I went on to test some of the thinking we discussed against potential customers and LinkedIn group members. Value based pricing is overwhelmingly the champion over the inevitable lowest common denominator of cost based pricing. What is to be achieved by the cost based model unless you can pass that straight on to the customer? Customers value service and service can be bundled. Price by the bundle and not the constituent parts.
Jesse Goldman, Head of Business Development, Rypple – “Lincoln helped us understand clearly how our pricing page needed to change to support our accelerated growth. If you are a SaaS company and have a pricing page, you owe it to yourself to have Lincoln review it!”
Frederick Hann, Presidenta CEO Innovation – “Lincoln, I have been following your blogs and your views on SaaS and I can honestly say that it has fundamentally changed my business model and how I will interact with my target market. A number of my investors don’t have a clue about SaaS. It’s as if I am speaking in tongues, a different language when I talk about SaaS. I have directed them to your blog and it’s like they are having a religious experience. “Wow, so that’s it’s about” or “so that’s how the revenue has the potential to create hockey stick growth curve.”
Healy Jones, Head of Marketing, OfficeDrop – “Lincoln’s pricing page review helped OfficeDrop during our website redesign. While we had been busy growing the business over the past year things we thought were obvious on our pricing page, like the how our free trial worked, had become hard to understand. Having a smart 3rd party take a fresh look at our pricing page reminded us to match the pricing plans with our marketing message.”
Oli Gardner, Director of Inbound Marketing, Unbounce – “One of the most complex parts of launching a SaaS startup is getting your pricing model right, and ensuring that you communicate it correctly to your potential customers is an entirely different problem. Having a set of independent and unbiased eyes critique our pricing page was of huge benefit – giving us a boost in objectivity. Lincoln’s expertise was a timely and beneficial reality check that’s helped Unbounce to refocus the communication of a critical part of our sales process. I’d recommend Lincoln to anyone looking to gain some perspective and increase the convertibility of their pricing page.”
Ray Gauss II http://rightspro.com – “It can never hurt to have a second set of eyes on something as important as your pricing page, and Lincoln’s are great eyes to have.”
These fine publications have featured me in articles
FastCompany Magazine
Inc. Magazine (Twice!)
ZDNet
Sandhill.com
ChiefExecutive.net
Here are some of the events where I’ve spoken
SaaS University
Freemium Summit
SIIA On-Demand
HostingCon
A List of Some of my Other SaaS & Web App Customers and Clients
Hubspot
SEOMoz
Runa
Alfresco
Slideshare
Conductr.us
Indicee
Oquma
KISSMetrics
Zendesk
Threadbox
Recurly
Metaconomy
ProProfs
Unbounce
OfficeDrop
Rypple
Cazoomi
Vision 6
OfferedLocal
Loop11
FreeAgent
PandaApp
PusherApp
Foxycart
Bullhorn
Knoodle
GroupQuality
m3planning
BambooHR
Litmus
TourCMS
SendPepper
Freckle
Kashflow
WORKEtc.
Apprenda
EquityFeed
Endicia
Groobix
Docuvantage
ClientSpot
UserRules
embTrak
iMeet
SAP
Infor
Parametric Technology Corporation – PTC
AES Education
SlideMotion
MAAS360
BidSketch
SERPS.com
PGI
Crowd.fm
nanoRep
ToTango
Apptegic
The Test Factory
And many more (some under tight NDA)…
Let’s Get Started!
Want to add your name to this list (or the secret behind-the-scenes list)?
Call (972) 200-9317 or email me and let’s get started.
