Comments

  1. Hey Lincoln, thank you for all the great insight. I really appreciate all of the time you have taken to share your expertise. We are trying to grow our own SaaS and you info is invaluable! Thank you

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  2. SaaS Growth: Do You Know Who Your Ideal Customer Is? | OpenView Labs says:

    […] because you should extend your marketing/sales funnel into your app knowing who you’re attracting will help you create an in-app experience congruent with their […]

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  4. […] SaaS Marketing Plan: 5 Ways to Get your App to Sell Itself […]

  5. […] 5 Ways to Get your App to Sell Itself […]

  6. […] you operate in this way is that you leave it all up to the universe to just send you customers, leave it up to the product to keep the customers interested, to keep them invested in the solution, and to not just stick […]

  7. […] of my favorite pieces that I reference a lot is 5 Ways to Get Your App to Sell Itself and it emphasizes knowing your customer base so well with your marketing that the product sells […]

  8. […] I googled “How to promote your SaaS”, the third result pointed me here. […]

  9. […] “Whatever you do, you must engineer and design the process to take them from sign-up to first in-app experience to engaged user to invested user to paying customer – the entire process, not just part of it – if you want to succeed at scale.” – Lincoln Murphy […]

  10. […] the size of their potential market, but would it have maximized that competitive advantage? As Lincoln Murphy says when advising on SaaS marketing plans, “Make sure you know who you need to be targeting (if […]

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