Comments

  1. 240% Increase in Free-to-Paid Conversions in 30 days
    400% Increase in Free-to-Paid Conversions in 30 days
    600% Increase in Free Trial sign-ups in a couple days w/ better 90-day retention on the back end

    These numbers are impressive! I’m assuming these were all from big company projects? The data can be skewed and less impressive if its for a small startup. i.e. they have one customer and you get them 3. 300% growth! :-)

    Just wondering what the other figures were. Like the actual number of new paying customers along with the percentage growth.

    Very good read.
    ~mm

Trackbacks

  1. […] cost (CAC) is critical to the success of any SaaS business. A recent blog post by Lincoln Murphy, The SaaS Myth and Misguided Optimization, introduced the concept of SaaS CAC Efficiency – in a nutshell, it’s not so much a metric but a […]

  2. […] The SaaS CAC Myth and Misguided Optimization (sixteenventures.com) […]

  3. […] Pricing Page and streamlined your sales process, this additional money you now have was generated through no additional effort, stress, or time and takes you one step closer to your goals of freedom and a better […]

  4. […] In my experience, offering a Free Trial alone – just offering a trial – will increase overall sales; but having a poorly converting trial – one that does little to facilitate on-boarding, engagement, and conversion – can be frustrating and a drain on Customer Acquisition Cost (CAC) efficiency. […]

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