Podcast: Getting Inside the Minds of Your SaaS Customers

lincoln-murphy-rampHow do you define success for your SaaS customers?

While it sounds simple, it’s not.

Success is only achieved when your customers reach their Desired Outcome by their interactions with your company.

But first, you have to understand what it is that your customers want to achieve — and that can take some work.

I was recently a guest on the business analytics podcast, Ramp Podcast, and I spoke with host Cara Hogan about how SaaS companies can begin to define and invest in customer success, from identifying an Ideal Customer Profile to reducing churn.

If you want happy, engaged customers who rave about your product, you should take a listen.

Listen to the episode now:

In this 30-minute episode, we discuss:

  • Why tracking usage metrics is useless
  • How you can drive down churn before it gets out of control
  • How you find and then target your ideal customers

If you’re just getting started with customer success or re-focusing your efforts on your customers, you should listen to the newest episode of Ramp Podcast.

About Lincoln Murphy

I am a Customer Success-driven Growth Consultant. I wrote the Customer Success book which you can buy at Amazon. If you need help growing your SaaS, request at least a 15-minute call with me via Clarity. Be sure to join my mailing list - I send awesome stuff to the list every week or so. Also, connect with me on LinkedIn or follow me on Twitter.

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