The CEO of a vertical-specific SaaS vendor with a relatively high priced offering emailed me the other day with a question about creating an Affiliate Marketing program to accelerate growth. I gave him a fairly detailed answer and I thought I’d elaborate on that answer even more and share it with you… enjoy. “Hey Lincoln, […]
Why OfficeDrop Went Freemium… and how Mobile Apps forced their hand
August 19, 2011 Article by Lincoln Murphy
Was OfficeDrop forced into Freemium at phone-point? Healy Jones, VP Marketing at OfficeDrop, told me exactly how leveraging mobile apps made Freemium the right strategy for them. Do you prefer to listen on the go? Download the .mp3 audio file (33.7MB) here. Wistia has kindly donated business video hosting to me, which pretty much makes […]
