Why OfficeDrop Went Freemium… and how Mobile Apps forced their hand

Was OfficeDrop forced into Freemium at phone-point?

Healy Jones, VP Marketing at OfficeDrop, told me exactly how leveraging mobile apps made Freemium the right strategy for them.

Do you prefer to listen on the go? Download the .mp3 audio file (33.7MB) here.


Wistia has kindly donated business video hosting to me, which pretty much makes them awesome!

If you aren’t familiar with OfficeDrop, it is a really cool SaaS startup out of Boston that started out with the ethos of “web only”… no installed software.

Healy (@healyhoops on Twitter) goes into great detail about how they eventually started to use installed software on PCs and Macs to extend their cloud service – they have to integrate with peripherals like document scanners – and then moved into mobile device-native apps.

And that was what CHANGED EVERYTHING!

They realized mobile apps weren’t just an extension of the product functionality, but also a distribution channel to new customers.

While that sounds great, what they found forced them to make some massive changes… including adopting the Freemium model.

Healy also goes into detail on how they avoid commoditization in their pricing – especially around storage – and the surprising results they saw when they added a Free plan to their pricing page… it was not what they expected to happen.

Then we round out this amazingly awesome and mind-blowing conversation with some ideas on how to fire up your Free Trial conversion rates.

This is an awesome interview that you will learn a SUPER HUGE TON from and I can’t wait for you to watch it.

Tell me and Healy what you think in the comments…

About Lincoln Murphy

I am a world-renowned Growth Architect, Consultant, Author, and Keynote Speaker and have helped drive exponential growth across the entire customer lifecycle for more than 1000 companies worldwide I wrote the Customer Success book which you can buy at Amazon. If you need help growing your company or would like me to speak at your event, please contact me. Also, connect with me on LinkedIn or follow me on Twitter or Facebook.