When it comes to marketing, distribution is key… getting your product in front of your prospective customers is the most important thing.
And yes… there’s more to life than AdWords.
But no matter what distribution channels you leverage, the most important thing you can do is get to know your customers and prospects better than they know themselves.
In fact, what channels – as well as sales processes, customer success methods, metering/billing, etc. – you need to leverage all start with knowing your customers intimately.
You need to know how your customers buy, where they look for information, who they trust, how they pay, etc.
How you get that information is through customer development as well as primary (stuff you do yourself) and secondary (stuff other people have done that you get access to) market research.
Here are some methods I use…