Here’s a secret no one talks about: SaaS Free Trial Length is a Marketing Gimmick.
There isn’t a best SaaS Free Trial length that works for every SaaS company, in every category, for every market. I know, that contradicts my reputation for saying “always do this” or “always do that” but that’s the way it is; the only best Free Trial length is whats best for your current situation.
For instance, I helped a company via Clarity the other day that has a 7-day free trial. In the context of their current situation – offering / market / customer / value prop / speed of value recognition by customers / etc. – a 7-day free trial seemed to make the most sense. Sure, they had 99 problems, but Free Trial length wasn’t one of them.
But there is something I want you to always do … and that’s to think before putting up a Credit Card wall, developing your Pricing Strategy, or coming up with a Free Trial strategy – including choosing the length of the trial.
This article will help you avoid picking a Free Trial length at random, will help you understand why doing that is a bad idea, including why you should understand your customers, the market, expectations, how your value prop and competition will influence your prospects view of the trial length you selected for your product, and much more.
Here we go…