SaaS Customer Success Experts Resource Guide

To efficiently scale your business, you must keep your SaaS churn rate low and constantly strive to improve Customer Success, reduce churn, improve customer retention, and growth Customer Lifetime Value (LTV).

I put together this list of my best resources to help you keep your customers and grow your SaaS business.

SaaS Churn and it’s Effect on Growth and Profitability

A SaaS business – or any company that leverages a recurring revenue business model – has the benefit of making a sale one time and generating revenue from that one-time sale for some time to come in the future. Many B2B SaaS companies have customer lifetimes of 24 months, 36 months,… and beyond.

Those successful SaaS companies don’t get customers to stick around for years by accident… they work hard to reduce SaaS churn and  understand customer retention is key to the success of their chosen business model.

Here are some posts that talk about why it is required to keep your SaaS churn rate to a minimum.

Tactical Methods of Reducing SaaS Churn

It’s all well and good to know why you need to keep SaaS churn to a minimum… but how do you do it?

These posts go into the tactics that I’ve found successful in helping SaaS companies drive down their SaaS churn rate and improve their customer retention.

I can’t tell you if these ideas are directly applicable to your SaaS business – we should probably talk about that – but these posts will hopefully get you thinking and start moving you in the right direction.

Let’s Improve your SaaS Churn Rate

For immediate consultation and advice on all things SaaS, schedule at least a 15-minute meeting with me via Clarity. If you feel a more involved engagement is required for me to help you, email me with the specifics of your situation (as much detail as you’re comfortable giving) and we’ll setup a meeting to work through the particulars.

– Lincoln

About Lincoln Murphy

If you need help growing your SaaS, request at least a 15-minute call with me via Clarity. My role of Customer Success Evangelist at Gainsight has me super-busy, so I'm not taking on any new long-term consulting clients right now. Clarity is it for now. Be sure to join my mailing list - I send cool stuff to the list all the time - or circle me on Google+, connect LinkedIn or follow me on Twitter.

Trackbacks

  1. […] Saas Churn and Retention Resource GuideI consider this a great starting point, perhaps a “best of” for Lincoln Murphy’s wonderful blog Sixteen Ventures. Each article is concise, thoughtful, and explores the angles that matter when it comes to getting customers to stick. […]

  2. […] Saas Churn and Retention Resource Guide I consider this a great starting point, perhaps a “best of” for Lincoln Murphy’s wonderful blog Sixteen Ventures. Each article is concise, thoughtful, and explores the angles that matter when it comes to getting customers to stick. […]

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