Comments

  1. Awesome article as usual, Lincoln.

    In a free-trial situation where the client has already submitted payment information and will be automatically billed unless he cancels, which strategy do you think would generally perform best?
    1) Only send follow-up emails after a person cancels.
    2) Only send follow-up emails if the person isn’t using the service.
    3) Send follow-up emails to everyone based on usage.

  2. Spot-on about the need for personal email. We took that and plugged in auto-bumping that basically follows up under the same subject line if you don’t get a response, bumping it back to the inbox with a “Hey, did you get a chance to look at this?” or any customized message you want. Saves a ton of time. Best of all world.

Trackbacks

  1. […] Murphy over at [Sixteen Ventures] recently updated his article on SaaS welcome emails, including mention of the Personal email. Read Lincoln’s advice, it’s […]

  2. […] to setup, but not that bad and totally worth it. In fact, this just becomes another reason to move beyond timed Autoresponders in your […]

  3. […] is the king of online marketing. As Lincoln shared a few weeks ago, you need to stop round-hole/square-pegging it with your email marketing – send your customers stuff that makes sense to […]

  4. […] In fact, have a proper email follow-up / lifecycle messaging process […]

  5. […] everyone achieves success on their own cadence, having a timed autoresponder sequence, when the technology is readily available to trigger based on milestones reached, is irresponsible […]

  6. […] the way of taking initial action. In fact, the other day I witnessed a discussion about my “Autoresponders are Dead” post where someone said “Lincoln is correct, but the problem is that his way is hard […]

  7. […] just to level-set, I’ve talked about the best SaaS Free Trial length, about the best email follow-up sequence, and why the first in-app experience (first-run experience in old-timer parlance) is critical to […]

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