1. More good, hard hitting advice. I think you hit the nail on the head as to why – It’s easier to focus on the technology!

  2. Excellent thoughts. If you go one step deeper, you find that tech-centric companies look at marketing as a noun, not a verb. The bridge between tech and marketing can only be built if the tech understands that marketing doesn’t happen because they “try” something, but rather because they develop data driven marketing plans, a la growth hacking and that “free” will deliver the amount of business equal to the spending (zero). Thanks, Lincoln.

  3. good stuff as ever. I will make sure to pass it on to the team at

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