First thing to clearly understand… Pricing is a function of Marketing. If you think it is a function of Finance, Accounting, Operations, or even Sales… you’re doing it wrong. That means anyone who comes up with a price for their app (or for your app) as the result of a spreadsheet function is doing it wrong. The spreadsheet shouldn’t tell you what your price is… your price should be [...]

A Resource Guide for SaaS & Web App Pricing Strategy and Revenue Modeling Send this Resource Guide to any SaaS or Web App folks you know.  Where do I start when pricing SaaS? What SaaS pricing models are out there? How should I Price my SaaS product? I can't go a day without hearing those questions or seeing them on a message board or in a forum somewhere... so I put this guide together [...]

How to Price Your SaaS or Web App: Advanced Value Pricing Strategies                                           Thanks!

The Basics of Pricing Your SaaS or Web App                                           Thanks!

Guaranteed to Increase Your 'Free Trial' Conversion Rates Do you ever wonder why, even though you offer an amazing SaaS or Web App that meets a real market need, you’re not reaching your sales and revenue goals? Can't figure out why, even though you worked hard, created amazing content, made a bunch of cold calls, and bought a bunch of traffic, you’re just not hitting your sales numbers? Is [...]

I do what I do for one reason... to help SaaS & Web App vendors be more successful. Period. If I'm not doing that, I'm not doing my job. Some I will help be more successful by working with them 1-on-1 or through programs like the Free Trial Dominator (which is awesome, IMHO). But others - like you - I will help through my blog posts. So... what's the biggest issue you're dealing with [...]

I got another detailed response to my question "What's Your Biggest Challenge for 2012?" from a SaaS vendor and wanted to share my response to him with you. Our current app has two pricing tiers - free and paid. Simple pricing has its advantages! We're coming out with a major redesign of the product (plus new features) in early 2012 and need to decide how many pricing levels to have. So far, [...]

Late last year  (way back in December) I asked you what your biggest challenges going into 2012 were and I got a lot of answers from SaaS and Web App vendors around the world. But almost everything boiled down to these two things: Convert Leads & Reduce Churn. I didn't just get terse answers to my query, some folks sent me very detailed challenges and I - in turn - responded in detail. And [...]

I believe in moving forward, not looking back. So my question as we go into 2012 is this: What's Your Biggest Challenge as a SaaS or Web App Vendor in 2012? Is it making your Free Trials more effective at creating customers? Coming up with the right Pricing? How to handle Competition? Whether to go Freemium? Overall Business Model issues? How to handle Accounting? How to Manage Recurring Revenue? [...]

For a lot of us, the holidays are a time of reflection. Looking back on 2011, I'd say this has been one wild and crazy year! I've spent a ton of time working with the best SaaS & Web App companies on the planet to get them more customers. Save for the occasional social network that gets funding from a Saudi prince, businesses need customers. Even the cool kids out there are looking [...]