I do what I do for one reason... to help SaaS & Web App vendors be more successful. Period.
If I'm not doing that, I'm not doing my job.
Some I will help be more successful by working with them 1-on-1 or through programs like the Free Trial Dominator (which is awesome, IMHO).
But others - like you - I will help through my blog posts.
So... what's the biggest issue you're dealing with [...]
I got another detailed response to my question "What's Your Biggest Challenge for 2012?" from a SaaS vendor and wanted to share my response to him with you.
Our current app has two pricing tiers - free and paid. Simple pricing has its advantages!
We're coming out with a major redesign of the product (plus new features) in early 2012 and need to decide how many pricing levels to have. So far, [...]
Late last year (way back in December) I asked you what your biggest challenges going into 2012 were and I got a lot of answers from SaaS and Web App vendors around the world.
But almost everything boiled down to these two things: Convert Leads & Reduce Churn.
I didn't just get terse answers to my query, some folks sent me very detailed challenges and I - in turn - responded in detail.
And [...]
I believe in moving forward, not looking back.
So my question as we go into 2012 is this:
What's Your Biggest Challenge as a SaaS or Web App Vendor in 2012?
Is it making your Free Trials more effective at creating customers? Coming up with the right Pricing? How to handle Competition? Whether to go Freemium? Overall Business Model issues? How to handle Accounting? How to Manage Recurring Revenue? [...]
For a lot of us, the holidays are a time of reflection.
Looking back on 2011, I'd say this has been one wild and crazy year!
I've spent a ton of time working with the best SaaS & Web App companies on the planet to get them more customers.
Save for the occasional social network that gets funding from a Saudi prince, businesses need customers.
Even the cool kids out there are looking [...]
Your Pricing Page is the most important marketing page on your site.
Don't believe me?
Think about this... if 100% of your sales come from the Pricing Page, then you better believe that it's the most important page on your site!
And it better be designed to convert!
There are some very specific things that must be present (or not!) - especially in B2B - for a Pricing Page to be as successful [...]
SaaS vendors who know their customers know what they don't value and avoid building a pricing strategy around those elements.
A client of mine - an established SaaS company in the HR space - wanted to pass on the storage costs associated with the use of the system to their end-customer.
I told them that their best bet was not to do that as it could put the focus of the customer on the wrong [...]
"Wait... what about competitor pricing?" you ask.
I recently published a post where I had the audacity to suggest that value pricing required only two inputs:
The Customer's Willingness to pay (value perception)
The Customer's Ability to pay (how, when, why, where, how)
Since I got a number of emails with the same question - "how does competitor pricing figure in?" - I thought I would let [...]
It's not your price... it the value perception of your product.
I'll say it again... Price Objections are Value Objections.
Any attempt to argue with that is likely an attempt to justify a bad decision you made or are about to make.
Yowza... now how's that for a statement?
The other day I was talking to the founder of a relatively early-stage SaaS company who couldn't answer this question [...]
It's easier than you think to get to $1M in annual revenue with your SaaS or Web App.
To have a $1,000,000 per year run rate, you need to bring in $2740 per day... roughly.
Pardon me if my math is off a bit... this is just one of those posts to get you thinking... your mileage will vary!
I prefer to plan from the bottom up most of the time, especially when looking to employ a short-term [...]
