Is Writing Good Sales Copy still Important? For SaaS & Web App companies it is EVEN MORE IMPORTANT today than ever before!
Wistia has kindly donated business video hosting to me, which pretty much makes them awesome!
This is why I interviewed Marc-Andre Cournoyer, author of “Copywriting for Geeks” and have shared it with you here:
With all of the noise out there, the better your sales copy the more likely you are to stand out from the crowd.
The ability to write good sales copy NEVER goes out of style… the medium will change, but the fundamentals don’t.
I discovered this awesome, FREE e-book called “Copywriting for Geeks” by Marc-Andre Cournoyer.
The thing that Marc-Andre did that struck me as particularly cool was that he didn’t just put out yet another book on writing Sales Copy… he did it with a very specific audience in mind: technical entrepreneurs.
Now whether those technical entrepreneurs are selling software, online courses, e-books, etc. he wants more “geeks” to not just learn to sell, but to embrace the art of selling.
I run into technical founders all the time that are not comfortable with “selling” at all… and place writing sales copy on the same level as teasing babies, wearing a coat made of puppies, and other cartoon-villian evil shenanigans.
But even if you aren’t a “geek” I HIGHLY recommend you watch this awesome interview.
We can all use more help in selling our stuff, right?
Even if you’re killing it, I bet there is still room for improvement.
I suggest that – after you watch my interview with Marc-Andre – you download his e-book and join his mailing list by visiting the “Copywriting for Geeks” site.
What do we cover in the interview?
In this interview Marc-Andre talks about how to get into a sales-oriented mindset, why “geeks” – or more technical-oriented folks – might not immediately gravitate toward wanting to “sell” their stuff… and why that is absolutely critical if you want any level of success with the products you build.
Marc-Andre goes on to talk about how good Sales Copy can help sell your products, exactly how he found out the importance of writing good copy and how it basically CHANGED HIS LIFE.
From reading his book, I know that Marc-Andre is as big a fan of Robert Cialdini’s book “Influence: The Psychology of Persuasion” (he does a great job of breaking down Cialdini’s work and making it applicable to web copywriting in his Copywriting for Geeks book) as I am.
So during our discussion I asked him to give us an example of something you can do right now to improve your sales processes using some of the “Weapons of Influence” from Cialdini’s book.
Marc-Andre takes the ball and runs with it, focusing on the Social Proof “weapon” and even shares some techniques to get that BEFORE you launch your product or service.
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Once Marc-Andre and I closed the interview, we didn’t stop talking… and I didn’t stop recording!
We discussed a couple of VERY interesting ways to get your audience to know, like, and trust you… which is a precursor to them buying from you.
You can watch that extra conversation for FREE when you join my mailing list.
I hope you enjoy – and learn from – the conversation I had with Marc-Andre as much as I enjoyed – and learned from – having it.
Please comment below and let me know what you think.
About Lincoln Murphy
