Freemium or Free Trial? There’s a Better Question

January 9, 2014 Article by Lincoln Murphy

I answer this question all the time… should we go Freemium or Free Trial for our SaaS app? And I get this question from companies of all stages and sizes, including pre-launch Startups, software companies moving to – or adding a product line based around  – the SaaS business model, or for later-stage SaaS companies […]

How to Offer Both Freemium and Free Trials

January 9, 2012 Article by Lincoln Murphy

I got this question from a SaaS vendor about offering both Freemium and Free Trial options and I wanted to share my response to him with you. UPDATED FOR 2015! Our current app has two pricing tiers – free and paid. Simple pricing has its advantages! We’re coming out with a major redesign of the […]

Average Free Trial Conversion Rates… and why they don’t matter

December 28, 2011 Article by Lincoln Murphy

I get asked what the average Free Trial conversion rate is or “what’s a good conversion rate” all the time. But since I’m not an analyst or researcher I don’t have industry-wide data, but even if I did, well… you’ll see. Softletter (the SaaS University folks) on the other hand collects and publishes this type […]

What’s the Ideal SaaS Free Trial Length?

December 27, 2011 Article by Lincoln Murphy

So, what’s the ideal Free Trial period is for SaaS and Web Apps? As you can imagine, I get asked that a lot. Sure, the 30-day Free Trial is common among B2B SaaS & Web App vendors, but there aren’t any rules. And with everything from 14-day to 60-day (and longer) trials appearing frequently I […]