Originally published on March 9, 2007 After overcoming all of the objections in your control: existence, reliability, support, and scalability, you must now overcome the objections that are not in your control. These are the real show stoppers and come from not understanding your target market. The SaaS industry obviously agrees that SaaS is the […]
Pureplay Enterprise SaaS and Vendor Sustainability – Part 2
March 7, 2007 Article by Lincoln Murphy
Originally published on March 7, 2007 Starting a software company from scratch, on-premises or SaaS, is no small task. The barriers to entry into the Enterprise software market are significant to say the least. To top it off, there are a number of things that can hinder adoption of your solution in large corporations, putting […]
Pureplay Enterprise SaaS and Vendor Sustainability – Part 1
March 6, 2007 Article by Lincoln Murphy
Originally published on March 6, 2007 The definition of Pureplay SaaS is where the SaaS vendor offers a completely hosted system with the customer needing nothing more than a standard PC with normal input devices to take full advantage of the offering. If you live in the blogosphere, you might think that SaaS is ubiquitous […]
