Freemium isn’t just for “Startups with Nothing to Lose”

December 25, 2011 Article by Lincoln Murphy

A common misconception about Freemium is that it is just for startups with nothing to lose. This myth is perpetuated by many of the Freemium advocates whose backgrounds – and current experience – are limited to early-stage, venture-funded startups. Unfortunately, this misconception really misses the point. Freemium is a marketing strategy – or quite often […]