Expansion – not simple renewal – is the ultimate indicator of a successful customer.
Achieve Exponential Growth by Focusing on CAC Efficiency
Article by Lincoln Murphy
If you can convert more customers, faster, AND increase what they pay you initially, you’re on your way to much improved CAC efficiency.
TTFV as a Sales KPI to Drive Engagement and Expansion
Article by Lincoln Murphy
Time to First Value (TTFV) is a commonly used Customer Engagement metric to measure the efficiency of the customer Onboarding process, but not generally a Sales KPI. But it should be.
