In Customer Success we’re always concerned with the status of our customers. We keep track of their health score, their adoption velocity, usage, satisfaction, and other metrics that tell us whether or not they’re successful. And while all of that is obviously what we should be looking at in our Customer Success operation, there’s another […]
The Power of Curiosity in Customer Success
March 19, 2023 Article by Lincoln Murphy
As a Customer Success Manager (CSM), it’s easy to fall into the trap of just going through the motions with your customers. You have a list of tasks to complete, metrics to track, and goals to achieve. But what if I told you that being curious could transform your relationship with your customers and position […]
Stop Teaching Your Customers to Ignore You! A Guide to Effective Customer Engagement
February 21, 2023 Article by Lincoln Murphy
Customer Engagement still relies on email as the primary channel for most businesses. But what happens when the emails you send are ineffective, causing decreased opens and interactions, increased unsubscribes, and a tarnished sender reputation? These are clear signs that your customers may be ignoring you. In this post, we’ll explore why this might be […]
