Free Trial Success Secret #5: Credit Cards are a Red Herring
Free Trial Success Secret #5: Credit Cards are a Red Herring
February 16, 2010 Article by Lincoln Murphy
Free Trial Success Secret #4: Measure the Right Things
February 16, 2010 Article by Lincoln Murphy
Free Trial Success Secret #4: Measure the Right Things
Free Trial Success Secret #3: Stop Confusing Freemium and Free Trials
February 16, 2010 Article by Lincoln Murphy
Free Trial Success Secret #3: Stop Confusing Freemium and Free Trials
Free Trial Success Secret #2: Get Your Product to Sell Itself
February 16, 2010 Article by Lincoln Murphy
Free Trial Success Secret #2: Get Your Product to Sell Itself
Free Trial Success Secret #1: No More Evaluations
February 16, 2010 Article by Lincoln Murphy
Free Trial Success Secret #1: No More Evaluations
7 Secrets to Increasing Conversions
February 13, 2010 Article by Lincoln Murphy
When your sales process fails to convert customers, it’s probably doing exactly what it was designed to do. Which is why even though you offer an amazing SaaS or Web App that meets a real market need, you’re not making sales. Even though you worked hard, created amazing content, made a bunch of cold calls, […]
SaaS Success Requires Dropping the Legacy Baggage
August 26, 2009 Article by Lincoln Murphy
Don’t try to force an on-premises, packaged software product to the cloud. Legacy software is a square peg and SaaS is a round hole. No matter how hard you try, forcing legacy, on-premises software to fit into the “SaaS model” is at worst not going to work and at best, requires cutting corners. It is […]
SaaS Companies Should Learn from Netflix
May 19, 2009 Article by Lincoln Murphy
Web Apps with Proactive Customer Service will win more – and keep more – customers than their competitors and Netflix should be the model. I often extol the virtues of the SaaS Business Architecture for vendors beyond just the typical “cost savings” and “operational efficiency” that most pundits and analysts like to talk about. I […]
