If you missed it, I’m done talking about churn. If you have a churn problem, read this post and follow my directions. Churn won’t be an issue for you anymore.
Now we can move onto GROWTH!
And the first order of business is understanding the difference between Sales and Expansion and why knowing the difference is so important.
I’ve said that Sales is part of Customer Success before, and by that I mean Sales – like every other part of the company – should be governed by Customer Success as a philosophy.
But, when it comes to operationalizing account growth, where do you draw the line between sales and expansion?
Good question, let’s dig in.