Archives for June 2018

Introducing the BEAST Message Framework for Customer Engagement

Let’s talk about Customer Engagement, specifically one part of the Communication Model, which is my BEAST Message Framework for creating messages that actually engage customers.

It’s really interesting that we communicate all day long – with our friends, with our peers, with our customers – but when was the last time you actually thought about what goes into communication?

Most of the time, we simply never stop to consider what needs to go into communication… we just do it.

If we do spend any time at all thinking about communication, we only focus on the message itself. But it’s truly important – imperative, actually – that we spend time thinking about all of the components of the Communication Model.

Whenever we try to send an email, have a call with a customer, set up a meeting with a customer, etc., we need to be thinking about communication and what goes into it.

Let’s dig in, shall we?

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Introducing the Customer Engagement Communication Model

Let’s talk about Customer Engagement, specifically the Communication Model.

We communicate every day, all day.

We communicate with friends, family, co-workers, industry peers, customers, vendors, celebrities, trolls, politicians, restaurants, airlines, etc., every day.

We communicate more today than we ever had in the history of the world, and tomorrow, we’ll do it even more.

Yet despite all this communication going on, we really know very little about how to communicate effectively.

We think, since we do it all the time, we must be good at it, but as with most things, frequency should not be confused with proficiency.

So let’s dive into this whole Communication Model thing and figure out how to more effectively engage our customers by simply communicating better. Join me, shall you?

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