Let’s talk about Customer Engagement, specifically one part of the Communication Model, which is my BEAST Message Framework for creating messages that actually engage customers. It’s really interesting that we communicate all day long – with our friends, with our peers, with our customers – but when was the last time you actually thought about […]
Archives for June 2018
Introducing the Customer Engagement Communication Model
Article by Lincoln Murphy
Let’s talk about Customer Engagement, specifically the Communication Model. We communicate every day, all day. We communicate with friends, family, co-workers, industry peers, customers, vendors, celebrities, trolls, politicians, restaurants, airlines, etc., every day. We communicate more today than we ever had in the history of the world, and tomorrow, we’ll do it even more. Yet […]
