What are the characteristics of a Bad-Fit Customer for your business? It’s great to know who your Ideal Customer is (my Ideal Customer Profile Framework is constantly updated), but it’s much easier – and I say required – to first identify the types of customers that are a bad fit and the characteristics that make […]
Archives for April 2016
Customer Success: The Difference between Stretch and Bad-Fit Customers
April 13, 2016 Article by Lincoln Murphy
