What are the characteristics of a Bad-Fit Customer for your business?
It’s great to know who your Ideal Customer is (my Ideal Customer Profile Framework is constantly updated), but it’s much easier – and I say required – to first identify the types of customers that are a bad fit and the characteristics that make that so.
If we want to build a business that’s free from churn and designed to move customers along an Ascension Path, we must acquire customers that have Success Potential. Period.