Growth Hacking is all the rage right now. In-fact, anyone even slightly involved with marketing or product development in tech companies now calls themselves a Growth Hacker. Now, once everyone identifies as a Growth Hacker the term will be meaningless… but what goes into Growth Hacking (or whatever it’s called in the future) will persist […]
Archives for October 2013
Use Partner Offers to Quickly Grow Your Business
Article by Lincoln Murphy
The other day I received an email with a very specific SaaS marketing question: “we have the opportunity to send an offer to the email list of one of our Integration Partners… do you have any tips for us?” Well, since having the opportunity to send an offer to a partner’s email list can be an […]
Growth Hack: Warm-Up Your Leads Before You Email Them
Article by Lincoln Murphy
When it comes to SaaS growth hacking, an email address is a powerful thing. If you have a list of email addresses – house lists, scraped, or bought – you can do some “pre-targeting” to increase the likelihood of engagement (that they’ll open, read your email, and click a link) before you ever send them […]
When Customers Go Dark: Customer Success to fight the Zombies
Article by Lincoln Murphy
So I got this email the other day asking me a SaaS Customer Success question that’s really more about ethics and karma than running a SaaS business. The gist of the email was what to do if a customer has been paying for 6 months but never started using the SaaS product…. these are what […]
SaaS Customer Success: Best Practices for Unplanned Outages
Article by Lincoln Murphy
So I got an email recently about best practices for dealing with unplanned outages from a SaaS Customer Success standpoint. I’ve attempted to answer the question in a meaningful way, but I am the first to acknowledge that there is a lot more to it than just what I talked about in this post. That […]
SaaS Pricing: Multi Currency Support
Article by Lincoln Murphy
I was asked a question recently about creating SaaS pricing models that include multi currency support. I’ve attempted to answer the question in a meaningful way, but I am the first to acknowledge that there is a lot more to it than just what I talked about in this post. But it’s a great jumping […]
