Growth Hacking is all the rage right now. In-fact, anyone even slightly involved with marketing or product development in tech companies now calls themselves a Growth Hacker.
Now, once everyone identifies as a Growth Hacker the term will be meaningless… but what goes into Growth Hacking (or whatever it’s called in the future) will persist and in-fact, is transforming an industry right now.
I generally describe Growth Hacking as a mindset that revolves around leveraging your understanding of customer and user behavior, market dynamics, and what’s technically possible – or should be – and using your imagination to put it all together to drive growth.
But what does that really mean?
Well, that’s why I wanted to go deeper on that definition, if only for my own clarification, though I hope you find value in it as well…