Archives for August 2013

SaaS Marketing: 21 Growth Hacks to Test Today

SaaS Marketing Growth HackingBelow are 21 SaaS marketing growth hacks you could test right now.

Of course, these are tactics and while everyone loves tactics, if they don’t make sense within your very well thought-out SaaS marketing strategy, you should probably not implement them, right?

In fact, you should also probably make sure you have a well-thought-out SaaS marketing strategy, too.

Now, some of these “hacks” I’ve used and have seen a big impact… others are just ideas I haven’t implemented yet but might if the occasion arises… and some are just crazy ideas that I think would work if the situation is right.

Guess what? I’m not gonna tell you which ones are which so use your imagination and a good bit of caution.

I’m also not going to show you live examples of what I’ve implemented or share results. You see, I’ve helped my clients with these tactics and they’d like a little bit more time out in front of you, thank you very much.

The goal here is to get you thinking in the right direction, that’s all. Fair enough?
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SaaS Sales Funnel: Stop Optimizing for the Wrong Customers

SaaS Sales Funnel Optimization“OMG… That’s not who’s signing up for my app!” exclaimed Jerry, after we discovered who his ideal customers are and that he’s been optimizing his Sales Funnel for the wrong customers.

You see, Jerry owns a custom software dev shop that spun-out a web app they used internally for managing parts of their business as SaaS.

He was stressed – to say the least – since his SaaS product hadn’t taken off like he wanted.

In fact… to say he was completely frustrated with his progress would be an understatement.

I mean he was fed up, man… the original “had it up to here.”

But we figured out what was wrong, and now Jerry is a happy man.

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