Archives for June 2013

Engagement is the key to lowering SaaS Churn

If you’re dealing with a high SaaS churn rate,  a lack of customer engagement could be the reason.

Customer retention – or conversely customer churn – is a common struggle for expansion-stage SaaS companies, and while some of it may come as “growing pains,” there may be other causes… customer engagement may be the biggest reason.

I sat down with the fine folks over at OpenView Partners for this podcast, where we discuss reasons you might be falling into high churn rates and I offered a bunch of tips and tactics for retaining high-quality (high-yield) customers.

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