Let me be clear… I don’t hate Freemium. In fact, I don’t hate any marketing strategy, revenue model, or user acquisition method – including Freemium – I just think sometimes more thought needs to go into the selection – or subsequent ditching – of your business model. UPDATED FOR 2014! What I’ve seen in just […]
Archives for October 2012
SaaS Customer Retention is the key to Long-term Profitability
Article by Lincoln Murphy
Profitability is one goal that most of the SaaS CEOs who ask me for help all share, and SaaS customer retention is the key to achieving that goal. Though, while they’re all focused on achieving profitability, how that is measured varies from company to company, for the sake of this post we’ll consider profitability to […]
SaaS Churn kills Growth; Customer Retention is a Growth Accelerator
Article by Lincoln Murphy
SaaS Churn Kills Growth, Profit, and ultimately your SaaS Business… together we can end Retention Deficit Disorder today! Very often when I’m asked to help grow a Software-as-a-Service (SaaS) business, the CEO is often focused on Customer Acquisition strategies… the “how can we get more people into the top of the funnel?” issue. But when […]
SaaS Customer Retention Requires Ongoing Realization of Value
Article by Lincoln Murphy
Improve SaaS Customer Retention by helping your customers Continually Realize Value When we buy something without trying it first, this is based on what I call “Perception of Value.” When we buy something after trying it, this purchase is based on our “Realization of Value” during the trial. Makes sense, right? But what about Customer Retention? […]
Free Trials: Not just for Startups or toy Web Apps
Article by Lincoln Murphy
I am frequently asked to help SaaS, Web App, and Cloud companies on strategies to Accelerate Profitable Growth. One way we frequently achieve rapid and long-lasting results is by Accelerating Customer Acquisition through the Optimization of their Free Trial Strategy.
