SaaS Marketing – Web App Pricing Page Review: Salesforce.com

A look at Salesforce.com’s pricing page to see if the SaaS leader views it as a Marketing page.

I asked – both on Twitter and this blog – for people to send in what they thought were well-designed SaaS Pricing Pages. Someone that follows me on Twitter asked what I thought of Salesforce.com’s Pricing Page. Well, why not? Let’s check out the pricing page of the top pure-play SaaS company in the world!

This is an ~8 minute video where we’ll see if Salesforce.com treats their pricing page as a marketing page, whether there is value messaging, a strong call to action, a good use of Free, trust factors, etc.

Cool… now go watch a FREE video on the Basics of Pricing your SaaS or Web App (available in the SaaS & Web App Pricing Resource Guide). This is a 15-minute video that will change your ideas about pricing… forever.

About Lincoln Murphy

I am a Customer Success Consultant focused on Customer Success-driven Growth. I wrote the Customer Success book which you can buy at Amazon. If you need help applying Customer Success-driven Growth principles in your company or would like me to speak at your event, please contact me. Also, connect with me on LinkedIn or follow me on Twitter or Facebook.

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