Comments

  1. This is one of the best articles on pricing that I have every seen, thank you so much. I have actually paid for information and data not as good as this. I appreciate that it is not over scientific but offers real life results.

    I have had similar questions about which plan to ‘highlight’ as ‘best value’ or ‘most popular’ and also the use of the semi-hidden low ball plan, I forget where I have seen that done, but I remember seeing that at least twice. It is where you can’t really see the actual lowest plan, but it is usually a small text link at the bottom of all the plans. I assume this allows sites to pitch that very low plan, but it is not readily visible to new visitors of site.

    In lieu of a free trial I offer a free online demo: http://www.pageinvasion.com is my main site.

    Do you think there is any relationship to selling the higher priced packages when moving from L to R because of how the English language is read?

    Thanks again!

    -Martin Walker
    PageInvasion.com premium Local SEO WordPress Plugin

  2. Good read Lincoln,

    Assembla had some of the fastest sign-up growth I’ve seen in recent memory with their pricing page http://www.assembla.com/plans using this strategy.

    Bottom line, if your product provides $500/month worth of value then give your audience a trial and open it up to them to see. Your conversion will be high:)

    Here is a company I know well who has used this strategy: http://www.wellnessfx.com/pricing

    ~Clint
    @cazoomi

Trackbacks

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  3. […] The eye scans left to right just as we expect prices to escalate from left to right. When prices are unevenly displayed, it can throw us off balance a little. Is that a bad thing? Lincoln Murphy from SixteenVentures thinks not. […]

  4. […] We also a tiered pricing on Quaderno, but we start with the highest price first. Why? Because it’s more likely that people end up somewhere in the middle, as you can read in this interesting article about pricing page design. […]

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