Customer Success: The Definitive Guide

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My original definition of the SaaS Business Model, published way back in 2009, included a tight-coupling of Core Product/Intellectual Property, Marketing, Revenue Model, and Network Centricity... but now I'm modifying the definition to include … [Continue reading]

22 Ways to Reduce Churn with Growth Hacking

22 ways to Reduce Churn with Growth Hacking

As the SaaS industry continues to rapidly mature, more folks are looking at churn in SaaS companies - investors, analysts, executives, consultants, etc. - and more and more methods of measuring churn are going to surface... and that's awesome.Of … [Continue reading]

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