Is 5% a good monthly SaaS Churn Rate? Read on to learn the answer... As a consultant to SaaS and Cloud providers that are looking to grow, I get asked what an acceptable SaaS churn rate is all the time. As I stated in my Sandhill.com article … [Continue reading]
SaaS Market Positioning: How to Compete in Crowded Markets
Posted on January 29, 2013 Written by Leave a Comment
Welcome to 2013... it's now time to figure out why your SaaS company even exists and what your market positioning is! If you're a SaaS or Cloud provider in the Email Marketing, CRM, Project Management, File Sharing, Collaboration, Marketing … [Continue reading]
SaaS Marketing Plan: 5 Ways to Get your App to Sell Itself
Posted on January 7, 2013 Written by 3 Comments
When creating your SaaS marketing plan, you must understand that your business model of choice is a fully-integrated architecture where all aspects of the business - product, support, revenue model, and marketing - are tightly-coupled. Deviation … [Continue reading]
Free Trial Conversion Rate: A SaaS Metric To Increase Yours
Posted on December 21, 2012 Written by Leave a Comment
WARNING: This is advanced stuff... it at least requires that you have the right mindset to really increase your Free Trial conversion rate... so see this Resource Guide first. You've been warned! Most discussions about SaaS Metrics are some … [Continue reading]
5 Rules for SaaS Email Marketing and Transactional Messages
Posted on December 20, 2012 Written by 2 Comments
SaaS providers should use email to drive Engagement, Conversion, and Retention, but to achieve those goals, some rules should be followed. Regardless of the type of email - Transactional or Marketing - your email has to: Get Delivered Get to … [Continue reading]
List of SaaS and Cloud Consultants and Analysts
Posted on December 20, 2012 Written by Leave a Comment
Sixteen Ventures is a SaaS consulting company and I'm a consultant. I help SaaS / Web App / Cloud providers go to market, acquire and retain customers, and grow. I don't consider myself a SaaS or Cloud industry analyst; I actually spend more time … [Continue reading]
SaaS Providers: 43 Ways to Drive Traffic to Your Website
Posted on December 17, 2012 Written by 1 Comment
WARNING: In 2013, relying heavily on SEO to drive traffic to your website is a recipe for failure! Okay, that might be a bit harsh... maybe SEO isn't dead, but things have changed and you need to look beyond SEO to drive traffic to your … [Continue reading]
Beta Testing & Pricing: Examples (Video)
Posted on December 16, 2012 Written by Leave a Comment
Before you watch this video, you should watch the 25-minute Beta Testing & Pricing: A Hazardous Combination video for better context. In 2011 I pulled together this ~35 minute presentation for a group of SaaS entrepreneurs - … [Continue reading]
Beta Testing & Pricing: A Hazardous Combination (Video)
Posted on December 14, 2012 Written by 1 Comment
Learn to avoid the pitfalls of publishing your Pricing while in Beta in this video presentation Are you in Beta and getting ready to move to production? Did you already publish your prices on your website? Or are you thinking about running an … [Continue reading]
SaaS Marketing Plan: 100 Places to Promote Your App (Part 2)
Posted on December 14, 2012 Written by Leave a Comment
You need to develop a robust SaaS marketing plan - but sometimes you just need to do some quick tactical things to get the ball rolling. First, see the first part of this series SaaS Marketing Plan: 100 Places to Promote your App (Part 1)... and … [Continue reading]
