My name is Lincoln Murphy and I’m a…
SaaS Business Model & Marketing Pioneer
Since 2006 I’ve directly helped 300+ SaaS companies accelerate their growth by optimizing the Customer Lifecycle, from customer acquisition to retention. This is what I love to do.
Customer Acquisition & Content Marketing Ninja
From improving Distribution and Reach, to optimizing your Marketing website to drive sign-ups, and from streamlining the Free Trial process to drive paid conversions, to reducing overall Sales Cycles (self-service or high-touch), and from the top of the Sales Funnel all the way down, helping you acquire more customers in a scalable way is my passion.
I help SaaS companies grow – rapidly & sustainably – by taking full advantage of the SaaS Business Model and the unique distribution methods this amazing model allows. From in-app Conversion Optimization, to viral expansion in the most staid B2B product categories, there’s finally a term that encapsulates what I do.
Customer Success & Churn Reduction Thought Leader
A growth engine that doesn’t take into consideration Customer Success, retention, churn mitigation, and expansion revenue in addition to Acquisition-based growth… is not an efficient growth engine. I can help you build an efficient engine of growth
SaaS Business & Revenue Model Consultant
In 2009 I published the definitive report on the revenue models available with the SaaS Business Architecture called “The Seven SaaS Revenue Streams.” I was the first to enumerate the seven streams: Subscriptions (Recurring), Products, Ecosystem, Services, Ancillary, Advertising, and Network Effect. Since then, I’ve helped hundreds of SaaS startups and Enterprise Software companies moving to SaaS take full advantage of the SaaS business model.
Writer / Contributor / Speaker
I’ve contributed to, written for, or been featured in Inc. Magazine, Fast Company, Sandhill.com, Salesforce.com, LinkedIn, GrowthHacker.tv, OpenView Labs, Read Write, ChiefExecutive.net, SoftwareCEO, Venture Beat, Venture Hacks, and ZDNet and have spoken at industry events including SaaS University, Freemium Summit, SIIA On-Demand, HostingCon, and Pulse.
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Let’s Grow Your SaaS Company
For immediate consultation and advice on effective growth strategies and tactics for your SaaS company, schedule at least a 15-minute meeting with me via Clarity. If you feel a more involved engagement is required for me to help you, email me with the specifics of your situation (as much detail as you’re comfortable giving) and we’ll setup a meeting to work through the particulars.