Archives for August 2013

SaaS Marketing: 21 Growth Hacks to Test Today

Below are 21 SaaS marketing growth hacks you could test right now. Of course, these are tactics and while everyone loves tactics, if they don’t make sense within your very well thought-out SaaS marketing strategy, you should probably not implement them, right? In fact, you should also probably make sure you have a well-thought-out SaaS […]

SaaS Sales Funnel: Stop Optimizing for the Wrong Customers

“OMG… That’s not who’s signing up for my app!” exclaimed Jerry, after we discovered who his ideal customers are and that he’s been optimizing his Sales Funnel for the wrong customers. You see, Jerry owns a custom software dev shop that spun-out a web app they used internally for managing parts of their business as […]