So, should you require a Credit Card to get started in your SaaS Free Trial? TL:DR – By asking for a Credit Card up front, you will get fewer prospects into your Free Trial with no guarantee of converting more paying customers. Now, if you’d like to know why that is, read on…
Archives for April 2013
Who’s your ideal customer?
Article by Lincoln Murphy
Over the years I’ve helped hundreds and hundreds of SaaS providers from around the world rapidly accelerate customer acquisition and reduce their SaaS churn rates. And in just about every instance I found myself asking them the same questions. The fact that these questions were not easily answered or – if they were – that the answers […]