Welcome to 2013 2014 2015 (still applies!)… it’s now time to figure out why your SaaS company even exists and what your market positioning is! If you’re a SaaS or Cloud provider in the Email Marketing, CRM, Project Management, File Sharing, Collaboration, Marketing Automation, Analytics,… or frankly most horizontal product categories… it’s time to do […]
Archives for January 2013
SaaS Market Positioning: How to Compete in Crowded Markets
January 29, 2013 Article by Lincoln Murphy
SaaS Marketing Plan: 5 Ways to Get your App to Sell Itself
January 7, 2013 Article by Lincoln Murphy
When creating your SaaS marketing plan, you must understand that your business model of choice is a fully-integrated architecture where all aspects of the business – product, support, revenue model, and marketing – are tightly-coupled. Deviation from that model and understanding will affect growth, and most deviation occurs as a rift between marketing and product. “The […]
