Welcome to 2013 2014 2015 (still applies!)… it’s now time to figure out why your SaaS company even exists and what your market positioning is! If you’re a SaaS or Cloud provider in the Email Marketing, CRM, Project Management, File Sharing, Collaboration, Marketing Automation, Analytics,… or frankly most horizontal product categories… it’s time to do […]
Archives for January 2013
SaaS Marketing Plan: 5 Ways to Get your App to Sell Itself
Article by Lincoln Murphy
When creating your SaaS marketing plan, you must understand that your business model of choice is a fully-integrated architecture where all aspects of the business – product, support, revenue model, and marketing – are tightly-coupled. Deviation from that model and understanding will affect growth, and most deviation occurs as a rift between marketing and product. “The […]