Before you read this article – which is really for companies that already have a good amount of customer data – I suggest reading a much more recent article “The Secret to Successful Customer Onboarding” which gives a much better perspective on how to design an onboarding (including Free Trial) flow. Once you’ve read that, come […]
Archives for December 2012
5 Rules for SaaS Email Marketing and Transactional Messages
SaaS providers should use email to drive Engagement, Conversion, and Retention, but to achieve those goals, some rules should be followed. UPDATED FOR 2015! Regardless of the type of email – Transactional or Marketing – your email has to: Get Delivered Get to the Inbox Get Opened Get Read Get ‘Em to Take Action Bonus: […]
List of SaaS and Cloud Consultants and Analysts
Sixteen Ventures is a SaaS consulting company and I’m a consultant. I help SaaS / Web App / Cloud providers go to market, acquire and retain customers, and grow. I don’t consider myself a SaaS or Cloud industry analyst; I actually spend more time analyzing other models outside of SaaS to see what’s working there; […]
Growth Hacking: 43 Ways to Drive Traffic to your Website
WARNING: In 2014 2015 2016, relying heavily on SEO to drive traffic to your website is a recipe for failure! Okay, that might be a bit harsh… maybe SEO isn’t dead, but things have changed and you need to look beyond SEO to drive traffic to your website. If you put all your eggs in […]
Beta Testing & Pricing: Examples (Video)
Before you watch this video, you should watch the 25-minute Beta Testing & Pricing: A Hazardous Combination video for better context. In 2011 I pulled together this ~35 minute presentation for a group of SaaS entrepreneurs – literally overnight – where I explore the marketing sites of around 25 SaaS & Web App startups in Beta.
Beta Testing & Pricing: A Hazardous Combination (Video)
Learn to avoid the pitfalls of publishing your Pricing while in Beta in this video presentation Are you in Beta and getting ready to move to production? Did you already publish your prices on your website? Or are you thinking about running an extended Beta testing period for your new app? Well, you only get […]
SaaS Marketing Plan: 100 Places to Promote Your App (Part 2)
You need to develop a robust SaaS marketing plan – but sometimes you just need to do some quick tactical things to get the ball rolling. First, see the first part of this series SaaS Marketing Plan: 100 Places to Promote your App (Part 1)… and then read this post.
SaaS Marketing Plan: 100 Places to Promote Your App (Part 1)
This is Part 1 in the series… here is SaaS Marketing Plan: 100 Places to Promote Your App (Part 2) if you want to jump ahead. Marketing isn’t just advertising… it’s really the totality of your SaaS business: Product, Price, Promotion, and Place (Distribution)… Okay, so you’ve got the product covered, right? If not, here are […]
SaaS Conversion Rate Lies: 97% won’t become customers, anyway
I’m going to expose one of the biggest lies B2B SaaS Executives, Entrepreneurs, and Marketers tell themselves and their team about their SaaS conversion rate… and if this hits a nerve, it is probably because you’ve told yourself – or have been told by your team – this very same lie! “We have a 5% […]