Let me be clear… I don’t hate Freemium.
In fact, I don’t hate any marketing strategy, revenue model, or user acquisition method – including Freemium – I just think sometimes more thought needs to go into the selection – or subsequent ditching – of your business model.
UPDATED FOR 2014!
What I’ve seen in just the past six months – and what I believe is a trend that will continue to accelerate – are companies that went to market using the Freemium model, deciding that it just wasn’t working like they thought it would and ditching the model for something more appropriate.
This is what I call Pivoting to Profit!