CONFIDENTIAL: FOR 
WEBINAR ATTENDEES ONLY
Table of Contents
- Ideal Customer
- Lead Nurturing Optimization Ideas
- Distribution Tactics, Hacks, and Ideas
- Exclusive nurture “hack” for Runaware Webinar Attendees
- Slides and Webinar Recording
- Connect with Lincoln
Ideal Customer
Clearly, understanding who your ideal customer is kind of a big deal.
- Ideal Customer Profile Framework
- Who’s your ideal customer?
- How to Get In Front of Your Ideal Customers
- Stop Optimizing Your Sales Funnel for the Wrong Customers
- Churn Rate Reduction Starts with Attracting the Right Customers
- 22 Ways to Reduce Churn with Growth Hacking (the right customer is key to retention)
- Customer Development Hacks
Lead Nurturing Optimization Ideas
It can be a Free Trial, a Proof of Concept, or an early-stage Nurturing/Education/Indoctrination phase; these will help!
- Autoresponders are Dead (Ideal Email Follow-up Sequence)
- SaaS Customer Onboarding: 3 Steps to a Successful Welcome Email
- 5 Ways to Get your SaaS App to Sell Itself
- Increase your SaaS Free Trial Conversion Rate with this Key Metric
- SaaS Pricing: 3 Rules for Discounts that Work (I talk a lot about value here)
- The Greatest Word of Mouth Follow-up Question… Ever!
- SaaS Free Trial: Your Customer Qualification Machine
- SaaS Customer Success: Start with Quick Wins
Distribution Tactics, Hacks, and Ideas
Once you have your Lead Nurturing optimized… now you need more leads. Here are some ideas…
- The Dark Art of Buying Customer Data (on Slideshare)
- Offer Both Pay-as-you-go and Subscription Pricing?
- Use Partner Offers to Quickly Grow Your Business
- Warm-Up Your Leads Before You Email Them
- 5 Rules for Successful Growth Hacking
- How to Create an Affiliate Program for your SaaS
- 21 Growth Hacks to Test Today (several distribution ideas here)
- 43 Ways to Drive Traffic to your Website
Exclusive Nurture “hack” for Runaware Webinar Attendees
This is one of my favorite “hacks” for engaging prospects and new customers… enjoy!
- My secret “Customer Success bot” method (PDF)
Slides and Webinar Recording
Connect with Lincoln
If you haven’t already…
- Follow me on Twitter
- Connect with me on LinkedIn
- Circle me on Google+
- Like Sixteen Ventures on Facebook
- Follow me on Quora
- Check out my Presentations on SlideShare
- Or… if you need a specific question answered, setup a call with me on Clarity.
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