CONFIDENTIAL: FOR 
ATTENDEES ONLY
Table of Contents
- Ideal Customer Profile
- Customer Success Concepts
- Growth Hacking, Sales, & Marketing Ideas
- Presentation Slides
- Connect with Lincoln
Ideal Customer Profile
Clearly, understanding who your ideal customer is kind of a big deal.
- Ideal Customer Profile Framework
- How to Reverse Engineers Sales & Customer Success
- 4 Customer Success Hacks to Identify your Ideal Customer Profile (Slides Here)
- Who’s your ideal customer?
- How to Get In Front of Your Ideal Customers
- Stop Optimizing Your Sales Funnel for the Wrong Customers
Customer Success Concepts
It can be a Free Trial, a Proof of Concept, or an early-stage Nurturing/Education/Indoctrination phase; these will help!
- Customer Success Defined
- Desired Outcome is Transformative
- Success Milestones
- Success Potential
- Seeds of Churn are Planted Early
- Customer Accountability
- The Secret to Successful Customer Onboarding
- (Video) Turn your Nurturing Program into a Customer Creating Machine (Slides Here)
- Autoresponders are Dead (Ideal Email Follow-up Sequence)
- SaaS Customer Onboarding: 3 Steps to a Successful Welcome Email
- 5 Ways to Get your SaaS App to Sell Itself
- Increase your SaaS Free Trial Conversion Rate with this Key Metric
- SaaS Pricing: 3 Rules for Discounts that Work (I talk a lot about value here)
- The Greatest Word of Mouth Follow-up Question… Ever!
- SaaS Free Trial: Your Customer Qualification Machine
- SaaS Customer Success: Start with Quick Wins
- 22 Ways to Reduce Churn with Growth Hacking (the right customer is key to retention)
- Customer Success is NOT about Happy Customers
Growth Hacking, Sales, & Marketing Ideas
Here are some random ideas for your consideration…
- No, Your Problem isn’t Product / Market Fit
- Introducing the Co-Outreach Sales Hack
- 5 Steps for Startups to Re-engage Past Demos & Close Lost Prospects
- 5 Ways to Drive Growth with Super-Targeted Upsells
- 7 Sanity Checks for Sending Cold Email
- Exposed! A Top-Secret “Enterprise Pricing” Growth Hack
- Engaging at Scale: The Secret to Automating Personal Emails
- 4 Sales Mistakes That Lead To High SaaS Churn
- (Video) 5 Simple Steps to Get In Front of Your Ideal Customers (Slides Here)
- Use Partner Offers to Quickly Grow Your Business
- Warm-Up Your Leads Before You Email Them
- 21 Growth Hacks to Test Today
Presentation Slides
Connect with Lincoln
If you haven’t already…
- Follow me on Twitter
- Connect with me on LinkedIn
- Check out my Presentations on SlideShare
- Or… if you need a specific question answered, setup a call with me on Clarity.
Copyright© 2015 Sixteen Ventures. All Rights Reserved.