CONFIDENTIAL: FOR WEBINAR ATTENDEES ONLY
- Deliberate Marketing / Ideal Customer
- Distribution Tactics, Hacks, and Ideas
- Conversion Optimization Ideas
- Explainer Video “hacks” for Piehole.tv Webinar Attendees
- Connect with Lincoln
Clearly, understanding who your ideal customer is kind of a big deal.
- Who’s your Ideal Customer?
- Stop Optimizing Your Sales Funnel for the Wrong Customers
- The best way to grow your SaaS business
- The SaaS CAC Myth and Misguided Optimization
- SaaS Marketing: Random Effort Yields Random Results
- SaaS Marketing: Are you Lazy or Deliberate?
Here’s a list of things you can do; in the webinar, we’ll talk about how you know which to do:
- How to Get In Front of Your Ideal Customers
- The Dark Art of Buying Customer Data (on Slideshare)
- Use Partner Offers to Quickly Grow Your Business
- Warm-Up Your Leads Before You Email Them
- 5 Rules for Successful Growth Hacking
- How to Create an Affiliate Program for your SaaS
- 21 Growth Hacks to Test Today (several distribution ideas here)
- 43 Ways to Drive Traffic to your Website
It’s one thing to get people to your site or into your Free Trial… it’s another to convert them!
- 5 Ways to Get your SaaS App to Sell Itself
- Increase your SaaS Free Trial Conversion Rate with this Key Metric
- SaaS Pricing: 3 Rules for Discounts that Work (I talk a lot about value here)
- The Greatest Word of Mouth Follow-up Question… Ever!
Here are my 5 rules for effectively using Explainer Videos in your marketing:
- Know your Audience – WIIFT (What’s In It For Them) is the key… emotional connection is the goal (don’t just make a video about your features)
- Continue the Narrative – From the point of first-touch to conversion, continue the story… keep the emotional hook
- Get ’em to Watch it! – A great video is meaningless if people don’t watch it. Surround the video with copy and creatives that drive them to view – and engage with – your Explainer Video
- Audio or Not? – That is the question. Go back to #1 above… know your audience. If they dwell in a cubicle or open-concept office… audio might not help… and could be a non-starter (i.e. they won’t even watch). Make sure your video does what you want it to do in a way that works for you ideal customers (and prospects).
- Don’t Force a Square Peg into a Round Hole – In #2 above I said continue the narrative… but how do you do that if you have various initial touch points or campaigns, or – as I called them above; narratives – without spending a ton on lots of different videos. You need to plan ahead and create multiple beginning (hooks), middle, and end sections (w/ appropriate CTA) for your videos. It may seem like extra cost, but it’ll work out much better for you than trying to take your one fully-developed video and forcing it into every situation.
If you haven’t already…
- Follow me on Twitter
- Connect with me on LinkedIn
- Circle me on Google+
- Like Sixteen Ventures on Facebook
- Follow me on Quora
- Check out my Presentations on SlideShare
- Or… if you need a SaaS-related question answered, setup a call with me on Clarity.
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