CONFIDENTIAL: FOR 
STARTUPS ONLY
Table of Contents
- Ideal Customer & Pricing
- Growth Hacking
- Exclusive “hack” for Alchemist Startups
- Slides and Video
- Connect with Lincoln
Ideal Customer & Pricing
Clearly, understanding who your ideal customer is kind of a big deal.
- Who’s your ideal customer?
- How to Get In Front of Your Ideal Customers
- Stop Optimizing Your Sales Funnel for the Wrong Customers
- Definitive Guide to Customer Success (starts with your Ideal Customer)
- How to Develop your SaaS Pricing Model
- 3 Rules for Discounts that Work
- SaaS Pricing Model: Mo’ Money, Mo’ Problems
- The SaaS CAC Myth and Misguided Optimization
Growth Hacking
From an Overview of Growth Hacking to some specific ideas
- WTF is a Growth Hacker Anyway?
- The Dark Art of Buying Customer Data (on Slideshare)
- Use Partner Offers to Quickly Grow Your Business
- Warm-Up Your Leads Before You Email Them
- 5 Rules for Successful Growth Hacking
- 21 Growth Hacks to Test Today
- 22 Ways to Reduce Churn with Growth Hacking (the right customer is key to retention)
- 5 Ways to Get your SaaS App to Sell Itself
- Increase your SaaS Free Trial Conversion Rate with this Key Metric
- Infiltrate Their Network (for good, not evil!)
Exclusive “hack” for Alchemist Accelerator Startups
This is one of my favorite “hacks” for engaging prospects and new customers… enjoy!
- My secret “Customer Success bot” method (PDF)
Slides and Presentation Recording
Connect with Lincoln
If you haven’t already…
- Follow me on Twitter
- Connect with me on LinkedIn
- Circle me on Google+
- Like Sixteen Ventures on Facebook
- Follow me on Quora
- Check out my Presentations on SlideShare
- Or… if you need a SaaS-related question answered, setup a call with me on Clarity.
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