CONFIDENTIAL: FOR 
WEBINAR ATTENDEES ONLY
Table of Contents
- Ideal Customer
- Distribution Tactics, Hacks, and Ideas
- Conversion Optimization Ideas
- Exclusive “hack” for KISSMetrics Webinar Attendees
- Slides and Webinar Recording
- Connect with Lincoln
Ideal Customer
Clearly, understanding who your ideal customer is kind of a big deal.
- Ideal Customer Profile Framework
- Who’s your ideal customer?
- How to Get In Front of Your Ideal Customers (the catalyst for the webinar)
- Stop Optimizing Your Sales Funnel for the Wrong Customers
- Churn Rate Reduction Starts with Attracting the Right Customers
- 22 Ways to Reduce Churn with Growth Hacking (the right customer is key to retention)
Distribution Tactics, Hacks, and Ideas
Here’s a list of things you can do; in the webinar, we’ll talk about how you know which to do:
- The Dark Art of Buying Customer Data (on Slideshare)
- Use Partner Offers to Quickly Grow Your Business
- Warm-Up Your Leads Before You Email Them
- 5 Rules for Successful Growth Hacking
- How to Create an Affiliate Program for your SaaS
- 21 Growth Hacks to Test Today (several distribution ideas here)
- 43 Ways to Drive Traffic to your Website
Conversion Optimization Ideas
It’s one thing to get people to your site or into your Free Trial… it’s another to convert them!
- 5 Ways to Get your SaaS App to Sell Itself
- Increase your SaaS Free Trial Conversion Rate with this Key Metric
- SaaS Pricing: 3 Rules for Discounts that Work (I talk a lot about value here)
- The Greatest Word of Mouth Follow-up Question… Ever!
Exclusive “hack” for KISSMetrics Webinar Attendees
This is one of my favorite “hacks” for engaging prospects and new customers… enjoy!
- My secret “Customer Success bot” method (PDF)
Slides and Webinar Recording
The video of the webinar is over at KISSMetrics
Here are the slides:
Connect with Lincoln
If you haven’t already…
- Follow me on Twitter
- Connect with me on LinkedIn
- Circle me on Google+
- Like Sixteen Ventures on Facebook
- Follow me on Quora
- Check out my Presentations on SlideShare
- Or… if you need a SaaS-related question answered, setup a call with me on Clarity.
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